Zero Waste Beauty Australia: Natural vegan toothpaste
If you could build-your-own beauty brand, what would it look like? For me it would be made in Australia, vegan, toxin-free and the packaging would be able to be composted or reused.
Zero Waste Beauty Australia checked all those boxes. This brand seemed like something I'd dreamt up, even previously describing it to friends as something "somebody should start". Before I found and connected with founder, Thalia.
Handmade in Melbourne, Thalia's brand is cruelty-free, all-natural with ingredients I recognise, and runs on a zero waste model. Poured into glass jars with compostable labels and posted in recycled packaging, once you've finished your ZWB product you can return your jar to the store for $1.50 off your next purchase. This practice is innovation I expect to see widely implemented in retail in the future, thanks to trailblazers like this brand.
From the website:
Our products are based on the idea that one at a time, we can create a movement towards zero waste. We are a business that cares: our core mission is to generate change through our consumer choices and those of our clients.
To test it out, I chose to sample the toothpaste as I neared the end of my existing supply. To completely step out of my comfort zone I opted for the lemon and eucalyptus toothpaste rather than the peppermint.
It's been more than four years since I used a conventional toothpaste, and over a year since I've been using homemade tooth powders. So when I tried this toothpaste, I was already used to toothpaste feeling "different". They don't have all those additives that make it super smooth, or the detergent to make it frothy. But this toothpaste was even more "different" again!
But don't let the fact it's gritty or that it doesn't foam like Colgate fool you. The foaming quality of shampoos, toothpaste and face washes is a marketing tactic and not necessary!
Containing bicarb soda and xylitol, this toothpaste contains all you need for healthy teeth. (Links to info on these ingredients in my past blog here). The other ingredients like arrowroot powder and coconut oil combine to give it a smooth paste-like texture with a distinctively lemon and eucalyptus flavour.
At time of posting I've been using this toothpaste for one week and so far have no complaints. It's definitely more pleasant to use than my harsh DIY concoctions, making it an easier transition product for someone looking to cut down the footprint of their bathroom products. I quite enjoy the lack of aftertaste and how clean and smooth my teeth feel after brushing.
It's simple to use - just scoop onto your brush with a spoon! I combine it with my compostable bamboo toothbrush, tongue scraper and Divine tooth mousse for a completely vegan and fluoride-free mouth care routine.
ZWB Australia are only new this year but stock a few of your beauty basics: Deodorant, toothpaste, toothbrushes and face scrubs. Including one delectable sounding chocolate scrub!
If you try one of their products, be sure to let me know! I love to see more people moving away from a world of microbeads and plastic to sustainable ingredients and packaging.