Fast Fashion Brands to Avoid: Updated list of the most unethical brands
Who or what do I boycott in fashion?
When buying something new, after checking for secondhand first, I have a mental checklist of A) What sort of practices I don’t want to support, and B) Brands I boycott.
Writing out my list of practices I don’t support helps me set my intentions and remember why I am so passionate about ethical fashion. Once I’m clear on what I’m not going to fund, I can rule out certain companies and brands that don’t meet my minimum ethical standards.
I do not want to support:
Bonded labour (aka. modern slavery)
Unfair wages or exploitative working conditions
Unsustainably sourced fabrics
Toxic manufacturing processes
The second thing I do is identify those brands that are automatically on my boycott list because they’ve failed independent audits into their policies. A great way of doing this is using Baptist World Aid’s annual resource. Baptist World Aid Australia is a not-for-profit focused on reducing global poverty
This guide assesses brands against 44 criteria covering raw materials used, material production and the final manufacturing process.
For the complete list, you can head to the website and request a copy be emailed to you. (Please tip them by contributing what you can afford when the prompt comes up.)
To make your efforts in boycotting unethical brands easier, I have collated a list of all the brands that received failing grades in this year's report. I hope this is a quick and easy resource for those that might not get a chance to sit down with the guide themselves.
Here it is, the list of brands that received a D - F grade in Baptist World Aid’s Ethical Fashion Guide.
You can use Control or Command + F to use the “search” function on your computer, to check whether a label you wear is on here.
Abercrombie & Fitch
Beare & Ley
Bec and Bridge
Camilla and Marc
Co Co Beach
Django & Juliette
Fruit of the Loom
Hunting & Fishing New Zealand
I love Billy
Jasmine & Will
Silent D by Django & Juliette
Simon de Winter
Supersoft by Diana Ferrari
3 Wise Men
The Baby Factory
There’s nothing more disappointing than seeing a brand you loved on this list. If somebody you buy from is listed above, I’d encourage to jump on their social media or find a contact email address on their website and shoot them a polite email about it.
An example script could be:
“Hello, I’m a long-term supporter of your brand because I love your style and fit. However, I’ve just noticed your rating on Baptist World Aid’s Ethical Fashion Guide. As a conscious consumer, I don’t think I can continue to shop from your store until this rating improves. I was wondering if your company is making any efforts to improve workers rights in your supply chain? I’d really love to hear about any steps you’re taking so I can look forward to supporting your brand again in the future. Thanks so much, ___.”
It’s important to note some of the low cost fast fashion brands whose names you don’t see on the failing list are doing great at improving their policies. These include Cotton On (A-), Target (B), H&M (B+) and Kmart (B+). I know not everybody can afford to shop outside chains like these so if these stores are in your budget, you can feel good knowing there are affordable fast fashion stores that are making more efforts to meet your ethical standards than others.
If you were here looking for names to be named, I hope this simple resource makes boycotting slavery in fashion easier for you.
What did you think of the list? Were you shocked by any of these names?